Earlier in the year, Kimberly-Clark was under fire for the misleading branding of their bathroom moist wipes as “Flushable”. Why? Because *shocker* they’re not actually flushable.
Many companies have branded their wipes “flushable” in hopes of trick consumers into believing that they are ok to use. Not only does this give them a leg up in the industry, but the claims of getting the user felling cleaner than regular toilet paper with no apparent downside has attracted many new consumers.
So what’s the takeaway here? The city of Brisbane, Australia has discovered that the influx in wet wipe usage is actually the major contributor to the expensive sewer clogs, so tricking customers into thinking they’re not adding to the problem is the big no-no here.
What’s next? The Australian Competition & Consumer Commission is ramping up to take out Kimberly-Clark Australia Pty Ltd and Pental Limited companies due to their false representations. If this works out in favor of the ACCC and the city of Brisbane, Queensland Urban Utilities would be saving a whopping $1.5 that they usually spend yearly clearing wipes from the sewer lines.
Read the article here.