Wipesaur is on the prawl!
For the next month, Yorkshire Water in Sheffield, UK is promoting it’s latest campaign for community engagement which aims to spread the message of the importance of looking after the sewer networks. As a part of the campaign they have sent out their eight-foot tall ‘Wipesaur” and anti-blockage packs for the public with things like kitchen sink strainers and shower hair catchers for the home. They encourage passers by to take a selfie with the friendly dino to share on social and further spread the word.
Yorkshire Water is sending out an eight-foot tall ‘Wipesaur’ dinosaur mascot to pound the streets of Sheffield to help educate residents about the problems wet wipes can cause to their local sewer system.
Every year, Yorkshire Water is called out to repair more than 30,000 sewer blockages across the region, costing £2.4 million with 40% of these blockages being caused by wet wipes flushed down toilets.
For the campaign, Yorkshire Water created a page dedicated to “Anti-blockage” information. The page highlights a challenge set forth by the water company that will award a lump sum of funds to groups located in “hot spot” areas for clogs. The groups/organizations in the hot spot areas are challenged to work together as a community to significantly reduce clogs caused by wipes.
Check out their anti-blockage campaign webpage here.